Hi. I’m Amy.
I believe in people-first experiences – that developing teams and creating big-picture ideas both start with staying focused on the people at the heart of them. With 14 years experience in digital and UX design, I love to learn, to grow others in their craft, and to create engaging experiences that change consumer behavior.
Things I’ll often say:
“It’s too early in the morning.”
”So I’ve been listening to this new podcast…”
”I think I’m going to demo my bathroom this weekend.”
Something I’ll never say
“That’s how we’ve always done it.”
Overview
Creative, strategic leader seeking to impact user behaviors through meaningful digital experiences.
Collaborative and autonomous, as comfortable leading workshop sprints as well as working independently.
Proven leadership with experience growing small teams, running large projects, and leading multidisciplinary collaborations with insights, data, and results.
Client Highlights
Metropolitan Opera (Performing Arts)
Bayer (Consumer Pharmaceuticals)
Amazon (Ecommerce & Acquisition)
Proctor & Gamble (CPG & Enterprise)
American Retirement Association (advocacy & non-profit)
Cincinnati Children’s (Healthcare)
Skills
Creative Direction & Strategy
Workshop Facilitation
Inclusive Design (Accessible, Equitable, Sustainable)
Art Direction
User Research
Experience Design (💕 design systems, prototyping, interaction)
Team Leadership (including representing disciplines to C-suite)
Career Development & Mentorship
Quick to work through an estimate sheet — never without a tea recommendation.
Tools
Experience Design & Prototyping: Figma,, Adobe Suite, Sketch (RIP 🪦)
Whiteboarding: Miro, Lucid
Project Management: Basecamp, Trello, Jira
CRM: Klaviyo, MailChimp, Salesforce
CMS: Optimizely, Umbraco, Drupal, Wordpress, Joomla, Shopify, Squarespace, Wix
Experience
Adage, Director of Design, UX/UI (Consulting)
2023-Present
Barefoot Proximity, Associate Creative Director, Experience Design (Agency)
2016-2023
F+W Media, Web Design Manager (In-House, Publishing)
2011-2016
Education
B.A. Fine Art, Visual Communication Loyola University Chicago
B.A. Communication, Advertising & Public Relations Loyola University Chicago
Google UX Design Certification Coursera
ID: G6VAA5TNPK2Q
Reviews
Amy is a one-of-a-kind creative who is the perfect creative/strategy/data hybrid. She’s thoughtful about digging into what the true problem is and how data and insights can be used to inform creative strategy and execution.
I often found myself asking for Amy whenever I needed to think differently about how to present data because she has always been able to take spreadsheets and listen to insights and then form a creative story or solution.
— Cindy Jaskot, Data Science
Amy's creative leadership shines thanks to her straightforward project management, ultra-collaborative working sessions, empathetic feedback and praise, ability to zoom in on details while also considering the bigger picture, and passion for developing excellent deliverables. She cares deeply about truly understanding the ask, and goes above and beyond to deliver meaningful, impactful work.
— Kelsey Johnson, Content
She’s simply a fantastic leader, able to guide her team and ensure that everyone is aligned and excited to do their best work. She also possesses a remarkable talent in absorbing and transforming a client's vision into breathtaking user-focused creative that consistently surpasses expectations. Her positive attitude and exceptional problem-solving skills have made her an invaluable asset to any project.