Hi. I’m Amy.
I believe in people-first experiences – that developing teams and creating big-picture ideas both start with staying focused on the people at the heart of them. With 11 years experience in digital and UX design, I love to learn, to grow others in their craft, and to create engaging experiences that change consumer behavior.
Things I’ll often say:
“It’s too early in the morning.”
”So I’ve been listening to this new podcast…”
”I think I’m going to demo my bathroom this weekend.”
Something I’ll never say
“That’s how we’ve always done it.”
Overview
Creative, strategic leader seeking to impact user behaviors through meaningful digital experiences.
Collaborative and autonomous, as comfortable leading workshop sprints as well as working independently.
Proven leadership with experience growing small teams, running large projects, and leading multidisciplinary collaborations with insights, data, and results.
Client Highlights
Bayer (Consumer Pharmaceuticals)
Amazon (Ecommerce & Acquisition)
Proctor & Gamble (CPG & Enterprise)
Cincinnati Children’s (Healthcare)
Skills
Creative Direction & Strategy
Workshop Facilitation
Inclusive Design
Art Direction
User Research
Experience Design
HTML/CSS, some Javascript
User flow development, wireframes, interactive prototyping
Mentorship and career growth
Tools
Experience Design & Prototyping: Figma, Sketch, Adobe Suite, Invision
Whiteboarding: Miro, Lucid
Project Management: Basecamp, Trello, Jira
CRM: Klaviyo, MailChimp, Salesforce
CMS: Drupal, Wordpress, Joomla, Shopify, Squarespace, Wix
Experience
Adage, Associate Design Director, UX/UI
2023-Present
Amy Tolle Creative, Independent Contractor, AD/CD
2014-Present
Barefoot Proximity, Associate Creative Director, Experience Design
2016-2023
F+W Media, Web Design Manager
2011-2016
Education
B.A. Fine Art, Visual Communication Loyola University Chicago
B.A. Communication, Advertising & Public Relations Loyola University Chicago