Hi. I’m Amy.

I believe in people-first experiences – that developing teams and creating big-picture ideas both start with staying focused on the people at the heart of them. With 14 years experience in digital and UX design, I love to learn, to grow others in their craft, and to create engaging experiences that change consumer behavior.

Things I’ll often say:

“It’s too early in the morning.”
”So I’ve been listening to this new podcast…”
”I think I’m going to demo my bathroom this weekend.”

Something I’ll never say

“That’s how we’ve always done it.”

Overview

Creative, strategic leader seeking to impact user behaviors through meaningful digital experiences.

Collaborative and autonomous, as comfortable leading workshop sprints as well as working independently.

Proven leadership with experience growing small teams, running large projects, and leading multidisciplinary collaborations with insights, data, and results.

Client Highlights

Metropolitan Opera (Performing Arts)
Bayer (Consumer Pharmaceuticals)
Amazon (Ecommerce & Acquisition)
Proctor & Gamble (CPG & Enterprise)
American Retirement Association (advocacy & non-profit)
Cincinnati Children’s (Healthcare)

Skills

  • Creative Direction & Strategy

  • Workshop Facilitation

  • Inclusive Design (Accessible, Equitable, Sustainable)

  • Art Direction

  • User Research

  • Experience Design (💕 design systems, prototyping, interaction)

  • Team Leadership (including representing disciplines to C-suite)

  • Career Development & Mentorship

  • Quick to work through an estimate sheet — never without a tea recommendation.

Tools

  • Experience Design & Prototyping: Figma,, Adobe Suite, Sketch (RIP 🪦)

  • Whiteboarding: Miro, Lucid

  • Project Management: Basecamp, Trello, Jira

  • CRM: Klaviyo, MailChimp, Salesforce

  • CMS: Optimizely, Umbraco, Drupal, Wordpress, Joomla, Shopify, Squarespace, Wix

Experience

Adage, Director of Design, UX/UI (Consulting)
2023-Present

Barefoot Proximity, Associate Creative Director, Experience Design (Agency)
2016-2023

F+W Media, Web Design Manager (In-House, Publishing)
2011-2016

Education

B.A. Fine Art, Visual Communication Loyola University Chicago

B.A. Communication, Advertising & Public Relations Loyola University Chicago

Google UX Design Certification Coursera
ID: G6VAA5TNPK2Q