Hi there! Most of my work is for clients who request that it not be shared publicly.
If you received a password-protected link, please view case studies through that portal. If you’d like to see my book, please reach out at amy@amytolle.com
UX & Code
Obsessed with microinteractions, I’m a power user of Sketch and Invision, and dabble in Marvel, Figma, and FramerX as well. I’m fluent in modern releases of HTML, CSS, and JQuery — going as far as to be a front-end developer for a couple of years.
Along the way, I fostered a love and appreciation for user-first design; which is what all design should be (I think). Here’s some of my work.
Please note: a significant portion of my work in this section is not available for public display. To see more examples, please contact me!
Accomplishment Reports
Every year, physicians and researchers release a report of their annual findings to peers in their field. Traditionally, this was deployed as a printed report and mailed to physicians across the country.
We proposed a digital version of this report, using direct mail as a teaser to drive to an online experience with detailed statistics, quotes, and physician profiles.
To bring this to life, we custom-built a CMS, wireframed and designed a modular system, and turned these sites on in three months.
P&G Everyday Canada
Tasked with optimizing information on a cluttered CPG site, I employed a series of UX exercises, wireframed a new hierarchy, and designed a visual language to help users get to what mattered most to them.
HOW Design Live
Re-introducing a cornerstone brand to a younger audience required a visual overhaul — and a new digital platform. With a heavy focus on user experience, the website was designed to visually delight on the splash pages before reducing to an aesthetically-pleasing framework on the content-heavy interiors.